In the following video, Fool contributor Matt Thalman discusses a few stocks that we, as investors, often hear analysts and other market participants discuss, and talk about as just a fad that one day will fade away into obscurity. But, more importantly, Matt points out a few things that investors should think about when purchasing not only the stocks he mentions, but also, any company that operates in a new industry, or is attempting to create an innovative product.

Fool contributor Matt Thalman owns shares of Apple and Facebook. The Motley Fool recommends Apple, Facebook, Netflix, and SodaStream. The Motley Fool owns shares of Apple, Facebook, Netflix, and SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.