A year after its homepage redesign, LinkedIn (LNKD.DL) has added two new features for a more personalized experience: "Who's Viewed Your Updates" and "You Recently Visited."
With "Who's Viewed Your Updates," LinkedIn lets users see which connections have engaged with their updates over the past 14 days. The feature breaks down who has liked, shared, or commented on an update in real time.
Source: LinkedIn Blog.
With "You Recently Visited," LinkedIn helps users retrace their steps. By letting users see who they've visited recently and what they've discussed recently, LinkedIn looks to increase engagement by helping users follow up with colleagues and conversations.
This news comes on the heels of other efforts to personalize the LinkedIn homepage. Last month, the company redesigned its navigation tool bar.