In a recent story, Bloomberg reported that Wal-Mart (NYSE:WMT) will be the latest company to drop Paula Deen as a result of her derogatory racial remarks. Most of corporate America is running away from Deen as fast as possible, but her fans are mounting a protest throughsocial-media channels that could have investment ramifications. While the story continues to develop, investors will want to see what influence, if any, Web traffic can have on the outcome.

In the following video, contributor Doug Ehrman discusses the situation and looks at the investment side of the scandal that has left one of the more recognizable personalities in food out in the cold.

Fool contributor Doug Ehrman and The Motley Fool have no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.