In a recent story, Bloomberg reported that Wal-Mart (NYSE:WMT) will be the latest company to drop Paula Deen as a result of her derogatory racial remarks. Most of corporate America is running away from Deen as fast as possible, but her fans are mounting a protest throughsocial-media channels that could have investment ramifications. While the story continues to develop, investors will want to see what influence, if any, Web traffic can have on the outcome.

In the following video, contributor Doug Ehrman discusses the situation and looks at the investment side of the scandal that has left one of the more recognizable personalities in food out in the cold.