According to former Suncor Energy (NYSE:SU) CEO, Rick George, oil sands producers need to do a better job improving the image of this particular type of oil. While the unflattering image that oil sands production has among the general public is probably not helping, there are much bigger fish for oil sands producers to fry. Increased operating costs, labor shortages, and a lack of takeaway capacity are just a few of the major problems that oil sands producers need to address to get the most from this emerging energy source.

If the "dirty" image of oil sands was the only problem, then perhaps a move similar to what Cenovus Energy (NYSE:CVE) has just made is the solution. Find out what that move is by tuning in to the video below. 

Fool contributor Tyler Crowe has no position in any stocks mentioned. You can follow him at under the handle TMFDirtyBird, on Google +, or on Twitter, @TylerCroweFool.

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