Disney's (NYSE:DIS) ESPN is the undisputed global brand when it comes to sports programming, but News Corp. (NASDAQ:FOXA) (NASDAQ:FOX) wants to challenge that next month when it introduces FOX Sports 1.

The new channel -- replacing the poorly followed Speed channel -- is lining up ambitious live sports programming, and it's also charging less than 20% of what ESPN does to cable and satellite television providers per viewer. 

In this video, longtime Fool contributor Rick Munarriz explores why everybody outside of Disney wants Rupert Murdoch to succeed for a change.