Netflix (NASDAQ:NFLX) is back with more first-run programming this week. Lions Gate's (NYSE:LGF-A) Orange Is the New Black, a serialized drama about a women's penitentiary, will make its entire first season available through Netflix's popular streaming platform on Thursday.

Unlike Netflix rival (NASDAQ:AMZN) that didn't greenlight production of new shows until running pilots past its viewers, Netflix is so confident about the new show's prospects after initial critical raves that it has already ordered a second season.

In this video, longtime Fool contributor Rick Munarriz explains why this show is so important to Netflix after successes earlier this year with original programming.

Longtime Fool contributor Rick Munarriz owns shares of Netflix. The Motley Fool recommends and owns shares of and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.