If you have a smartphone, odds are you have your financial institution's app installed alongside your music, pictures, and Twitter. From mega banks like Citigroup (NYSE:C) to regional players like U.S. Bancorp (NYSE:USB) and Regions Financial (NYSE:RF), financial institutions are experimenting with methods to leverage the mobile banking experience into higher profits.

In the video below, Motley Fool contributor Jay Jenkins explores the two primary strategies banks are implementing to monetize the mobile bank in your pocket.