While Pandora (NYSE:P) has long been a leader in Internet radio, the release of iTunes Radio from Apple (NASDAQ:AAPL) poses a serious threat. Not only given Apple's might in hardware, but considering that Cupertino is taking a hard-charging approach to getting inside your car -- a critical area for Pandora -- it may be time for the media company to look at its options beyond pure head-to-head competition.

In the following video, Fool.com contributor Doug Ehrman discusses the radio industry, why attracting listeners in their cars is such a critical area, and one way in which Pandora might look to the future as the competition with Apple and others intensifies.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple, Google, and Pandora Media and owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.