On Tuesday, Google (NASDAQ:GOOGL) added colorful favicons, a shortcut icon or small logo, to its text-based ads.


Source: Adsense Blogspot.

The change comes after regularly testing small changes to Google text ads. More so than other potential additions, the search giant found that the favicons make an advertiser more recognizable to customers, thereby making it more likely for readers to click on those ads.


Fool contributor Kevin Chen has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.