Google (GOOGL 10.22%) unveiled its new Nexus 7 model today, adding its latest competitor to the increasingly popular tablet market. "Thinner, lighter, and faster" are Google's bragging rights on its newest Nexus, sporting a 7-inch 1080p HD screen.

Source: Google. 

Weighing in at 0.64 pounds, the Nexus has slightly less heft than Apple's (AAPL -0.35%) iPad Mini, although the Mini sports a 7.9-inch HD screen. With an increasingly large battery life, the latest Nexus holds up for nine hours of video playback or 10 hours of e-reading and surfing the Web. Like other Google portable devices, the Nexus 7 runs on the company's Android system, the most widely used mobile operating system in the world. The tablet will be offered both with and without 4G LTE capability.

Google plans to put its Nexus 7 in U.S. stores by July 30.