The company's revamp will include local and vegetarian food, as well as Humane Society-approved meat options. On the company's promotional website outlining its decision, Live Nation notes:
At Live Nation amphitheaters we are taking steps toward new and improved programs for our local communities, for the artists who play our venues, and for the millions of music fans who attend our events each summer. As we continue to transform the products that we serve, our goal is to provide food that is defined by both a sense of place and a sense of responsibility by those who farm it for future generations of music fans.
According to Live Nation, the company sells more than 800,000 meals each summer. Given the scale of its decision, it's given itself some wiggle room by allowing its ampitheaters to opt out of its latest decision when supply chain issues prove untenable. In an important note for shareholders, Live Nation makes clear that it plans to absorb any costs from its new policy, keeping prices steady for its customers.
The Humane Society applauds Live Nation's move to go green. Food Policy Director Matthew Prescott noted that "[c]ountless people are looking for more responsibly produced meat and incorporating more vegetarian foods into their diets, and it's both an ethical and savvy business move for Live Nation to go in that direction."
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