In the following video, Fool contributor Matt Thalman discusses the idea of companies using the weather as an explanation of why they missed on quarterly results. Recently, we saw Coca-Cola (NYSE:KO) use this as an excuse, and Matt believes investors deserve more from the company and management than that as an explanation.

While a number of industries and companies can perhaps get away with the weather excuse, Matt feels Coke isn't one of them. Lastly, when investors hear this excuse from management, it should raise some red flags, and prompt them to look deeper into the quarterly report, and figure out what is really going on inside the business.

Fool contributor Matt Thalman has no position in any stocks mentioned.Follow Matt on Twitter @mthalman5513. The Motley Fool recommends Boston Beer and Coca-Cola. The Motley Fool owns shares of Boston Beer. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.