The battle for your viewing dollars continues to intensify, and many cable and satellite providers have begun to protest over the high cost of sports programming. While Comcast (NASDAQ:CMCSA) and DIRECTV (NYSE:DTV.DL) are looking at average viewership, they're asking the wrong question. Disrupting the overall industry is the growing availability of streaming sports through the various leagues and online versions of Disney's (NYSE:DIS) ESPN.

In the following interview with the Fool's Alison Southwick, contributor Doug Ehrman discusses the reaction of some of these providers and poses an important and important question: Are providers asking the right question when they look at the value of sports programming, or are sports more all-or-nothing: Either you have them or you don't?

Alison Southwick owns shares of Apple. Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple, DIRECTV, Google, Netflix, and Walt Disney and owns shares of Apple, Google, Netflix, and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.