The battle for your viewing dollars continues to intensify, and many cable and satellite providers have begun to protest over the high cost of sports programming. While Comcast (NASDAQ:CMCSA) and DIRECTV (NYSE:DTV.DL) are looking at average viewership, they're asking the wrong question. Disrupting the overall industry is the growing availability of streaming sports through the various leagues and online versions of Disney's (NYSE:DIS) ESPN.

In the following interview with the Fool's Alison Southwick, contributor Doug Ehrman discusses the reaction of some of these providers and poses an important and important question: Are providers asking the right question when they look at the value of sports programming, or are sports more all-or-nothing: Either you have them or you don't?