The first version of Google (NASDAQ:GOOGL) TV was an unqualified flop, which gave Apple (NASDAQ:AAPL) an opportunity that the Mac maker took advantage of with its Apple TV set-top box. Google is back with its $35 Chromecast, offering a new way to stream content through a dongle at an extremely aggressive price point.

In the following video, Eric Bleeker, CFA, discusses Google's broader TV strategy and how Chromecast could put some heat on Apple.

The relevant segment can be found between 11:50 and 14:35.

Chris Hill owns shares of Amazon.com. Eric Bleeker, CFA, has no position in any stocks mentioned. Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Amazon.com, Apple, Google, and Netflix. The Motley Fool owns shares of Amazon.com, Apple, Google, and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.