The first version of Google (NASDAQ:GOOGL) TV was an unqualified flop, which gave Apple (NASDAQ:AAPL) an opportunity that the Mac maker took advantage of with its Apple TV set-top box. Google is back with its $35 Chromecast, offering a new way to stream content through a dongle at an extremely aggressive price point.

In the following video, Eric Bleeker, CFA, discusses Google's broader TV strategy and how Chromecast could put some heat on Apple.

The relevant segment can be found between 11:50 and 14:35.

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