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The all-new Mercedes-Benz S-Class is expected to start around $100,000 -- and most models, like this S63 AMG, will likely be significantly more expensive. But soon, Mercedes will offer an even bigger and more expensive sedan. Photo credit: Mercedes-Benz

Daimler's (NASDAQOTH:DDAIY) Mercedes-Benz brand is one of the great luxury-car makers, and its S-Class has long been regarded as one of the best of its kind. For Mercedes fans, there's no question that the S-Class is the ultimate ride -- but now, Mercedes' CEO is looking to take things up another big notch.

CEO Dieter Zetsche recently confirmed that an even bigger -- and more expensive -- Mercedes sedan is set to debut by 2015. In this video, Fool contributor John Rosevear explains why a super-expensive Mercedes makes good business sense -- and how it could be a boon for the German luxury giant's bottom line.

Fool contributor John Rosevear has no position in any stocks mentioned. Follow him on Twitter at @jrosevear. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.