It took nearly 15 months for Facebook (NASDAQ:FB) to reclaim its IPO price of $38, but a new ambitious plan to monetize its page views could backfire. Brief video ads that can't be skipped are reportedly on the way. Advertisers are apparently willing to pay as much as $2.5 million for these limited marketing opportunities, but it will ultimately be up to Facebook's users to decide if it's worth the heavy investment.

In the video below, longtime Fool contributor Rick Munarriz points to Google (NASDAQ:GOOGL) and LinkedIn (NYSE:LNKD.DL) as two companies that will benefit if Facebook's video push is too much for its users.