In case you've been hiding under a rock for the past few days, Apple (NASDAQ:AAPL) is planning on launching the next generation of its iconic iPhone at an event in San Francisco on Sept. 10. And as any tech investor worth his or her salt knows all too well, this is one of the most important dates of the year. Thankfully, judging by what's going on in the rumor mill, investors and consumers alike shouldn't be disappointed. According to the most recent reports, Apple has plenty of tricks up its sleeve. In this video, tech and telecom analyst Andrew Tonner breaks down a few of the items we're most likely to see in at Apple's next big-ticket event.

Fool contributor Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter at @AndrewTonnerThe Motley Fool recommends Apple and owns shares of Apple and China Mobile. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.