In case you've been hiding under a rock for the past few days, Apple (AAPL 1.01%) is planning on launching the next generation of its iconic iPhone at an event in San Francisco on Sept. 10. And as any tech investor worth his or her salt knows all too well, this is one of the most important dates of the year. Thankfully, judging by what's going on in the rumor mill, investors and consumers alike shouldn't be disappointed. According to the most recent reports, Apple has plenty of tricks up its sleeve. In this video, tech and telecom analyst Andrew Tonner breaks down a few of the items we're most likely to see in at Apple's next big-ticket event.