The tech community has been abuzz since news that Apple (NASDAQ:AAPL) plans to launch the next generation of its iconic iPhone smartphone on September 10. As is usually the case, the media and analyst community wasted no time in predicting what changes and features would be included in the annual revamp. And while we've seen some pretty wild ideas surface, the general consensus has since settled on a few key changes that seem most plausible, one of which is the introduction of a gold-colored model of the iPhone 5S. And while a new color might seem a little underwhelming to those looking for big-ticket innovations, the strategy could end up being a massive win for Apple and its investors.

In this video, tech and telecom analyst Andrew Tonner discusses the move and why it could turn out to be such a big win.