It's no secret that the past 10 years haven't exactly been Microsoft's (NASDAQ:MSFT) finest. The company made botched attempts at breaking into many of the decade's largest tech trends, culminating in its underperforming the Nasdaq by a factor of 4. However, Microsoft's also as dogged a company as there is in corporate America. Most recently, the software giant turned heads in its continual quest to knock Google (NASDAQ:GOOGL) off its perennial perch at the top of the search industry when rolled out its "Bing for Schools" initiative.
Can this new path help to finally turn Microsoft's search adventure into a moneymaker for its investors, or will it amount to more of the same? In this video, tech and telecom analyst Andrew Tonner gives his take on the move and explains how investors should play this situation.
Fool contributor Andrew Tonner has no position in any stocks mentioned. Follow Andrew and all his writing on Twitter at @AndrewTonner. The Motley Fool recommends Google and owns shares of Google and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
More from The Motley Fool
Here Are My 3 Top Trades for 2018
If you're not sure what stocks to own in 2018, consider starting with these three ideas.
Microsoft Earnings: Will Strong Growth Persist?
Can strong growth in cloud services and Office 365 help revenue rise nicely in Q2?
2 Great Stocks You Can Buy and Hold Forever
Both of these stocks have positioned themselves for nearly limitless growth potential long into the future.