Take-Two Interactive (TTWO 1.93%) might have a monster hit on its hands. In just a few weeks the company is set to launch Grand Theft Auto V, the first major addition to the franchise since 2008.

The Grand Theft Auto brand has been fantastic for Take-Two, selling over 127 million units to date. And in the video below, Fool contributor Demitrios Kalogeropoulos discusses just how big this latest title could be for the company. Demitrios suggests that investors who want exposure to this game -- but with somewhat lower risk -- should consider GameStop (GME 1.30%). The video game retailer expects to see a sales spike next quarter thanks to major new releases including GTA V. But GameStop has a more diverse revenue stream, which should make for a less bumpy ride for investors over the longer term.