Accessibility Menu
 
Arrow-Thin-Down
S&P 500
7,108.40
-0.4%
-29.50
Arrow-Thin-Down
DJI
49,310.32
-0.4%
-179.71
Arrow-Thin-Down
NASDAQ
24,438.50
-0.9%
-219.06
Arrow-Thin-Down
Bitcoin
$78,310.00
+0.3%
+$270.72
Arrow-Thin-Down
AAPL
$273.57
+0.1%
+$0.40
Arrow-Thin-Down
AMZN
$255.08
-0.1%
-$0.28
Arrow-Thin-Down
GOOG
$337.89
+0.0%
+$0.16
Arrow-Thin-Down
META
$659.25
-2.3%
-$15.47
Arrow-Thin-Down
MSFT
$416.03
-3.9%
-$16.89
Arrow-Thin-Down
NVDA
$199.65
-1.4%
-$2.85
Arrow-Thin-Down
TSLA
$374.08
-3.5%
-$13.43
Most Active StocksDaily Stock GainersDaily Stock Losers

This Tesla Product Just Got Discounted

Toyota just announced new incentives on its all-electric RAV4, an appealing SUV with a drivetrain built by Tesla Motors. Why isn't it selling better?

By John Rosevear – Sep 4, 2013 at 6:18PM EST


Toyota's RAV4 EV features an electric drivetrain and battery systems that were designed and built by Tesla Motors. Photo credit: Toyota.

It seems like a formula for electric-car success: Take one of your most popular gas-powered models, and have the whizzes at Tesla Motors (TSLA 3.56%) convert it to all-electric power using their own special high-tech sauce.

It may seem like a great idea, but the reality hasn't worked out so well for Toyota (TM 2.17%) and the Tesla-powered electric version of its RAV4 SUV. Last week, Toyota announced big incentives on the battery-operated RAV4, and in this video, Fool.com contributor John Rosevear looks at why this winning formula isn't working out so well in practice.

Read Next

About the Author

John Rosevear
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.
TMFMarlowe

Stocks Mentioned

Tesla Stock Quote
Tesla
NASDAQ: TSLA
$374.08
(-3.47%)-$13.43
Toyota Motor Stock Quote
Toyota Motor
NYSE: TM
$196.08
(-2.17%)-$4.35

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.

View Premium Services