In One Up on Wall Street, Peter Lynch famously declared that "An amateur investor can pick tomorrow's big winners by paying attention to new developments at the workplace, the mall, the auto showrooms, the restaurants, or anywhere a promising new enterprise makes its debut." While Lynch is quick to clarify that an investor should never invest prior to doing sufficient homework on the company's earnings and growth story, this "buy what you know" (or perhaps more accurately, "research and consider buying what you know") philosophy is a great way for individual investors to pick winning stocks. The combination of a favorable customer experience, promising growth, and sound financials can truly give an individual investor an edge in picking market-beating companies.
|Market capitalization (in billions)||$12.6||$4.9||$1.3||$0.3|
|Debt to equity ratio||0.00||0.00||0.17||392.03|
|TTM price to earnings ratio||43.11||26.09||416.00||23.35|
|5 year expected growth rate||20%||17%||22%||15%|
|Source: Yahoo! Finance-9/5/13|
Brian Shaw owns shares of Chipotle Mexican Grill and Panera Bread. The Motley Fool recommends Chipotle Mexican Grill, McDonald's, and Panera Bread. The Motley Fool owns shares of Chipotle Mexican Grill, McDonald's, and Panera Bread. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.