The Internet has long been talked for its cable-killing potential. However, even after the rise of high-quality streaming services like Netflix, the cable industry has largely remained resilient to disruption.
Professional football was recently another focal point of this long-discussed trend when none other than search goliath Google's (GOOG 0.86%) name surfaced as a potential bidder for the upcoming round for the broadcast rights for the NFL's Sunday Ticket programming. This gave shareholders of satellite provider DIRECTV (DTV +0.00%) fits, as the service has become an increasingly integral part of its business. So will Google, with its billions in the bank, enter uncharted territory by bringing big-ticket sports online, or DIRECTV fight off what could be a death blow? In the video below, Fool contributor Andrew Tonner gives investors three reasons why DIRECTV is likely to hold onto Sunday Ticket in its next negotiations.
