You know how Walt Disney (DIS 0.35%) is using the superhero team The Avengers to build out a wider Marvel movie universe? 21st Century Fox (FOX +0.00%) wants to do the same with the Marvel characters to which it owns the film rights, says Fool contributor Tim Beyers in the following video.
Consultant and longtime comic-book writer Mark Millar, perhaps best known as the co-creator of the Kick Ass franchise, recently told Crave that the Fantastic Four and X-Men exist in the same cinematic universe, implying that there could be crossovers between the teams in future films.
A more expansive cinematic universe would allow Fox to create its own blend of superhero epic -- a studio-specific take on The Avengers, if you will, but from the perspective of the X-Men and the Fantastic Four, Tim says.
Therein lies the irony: Avengers vs. X-Men isn't just the name of last year's Marvel Comics mega-crossover event. Rather, it's an apt descriptor for a cinematic civil war among Marvel characters, with billions in global box-office receipts at stake. How can you profit from the conflict? Tim offers some ideas in the video, so please click to watch now.
