"This is our best iPhone launch yet," Tim Cook, Apple's CEO, was quoted as saying.
In fact, Apple said, the demand for the top-of-the-line iPhone 5s surpassed the initial supply, and many of the online orders are not expected to ship until the coming weeks. Cook also added in the press release, "The demand for the new iPhones has been incredible, and while we've sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly."
In addition to the record-breaking sales numbers, Apple also added that more than 200 million devices run Apple's newest operating system, iOS 7. This also marks a record, as it was the fastest software upgrade in the company's history.
Both the iPhone 5s and iPhone 5c feature iOS 7. The iPhone 5s comes in gold, silver, and "space gray" and starts at a suggested retail price of $199 for the 16GB model, $299 for the 32GB model, and $399 for the 64GB model. The iPhone 5c comes in blue, green, pink, yellow, and white and starts at a suggested retail price of $99 for the 16GB model and $199 for the 32GB model.
While Apple's has fallen more 7% in the last month, at the time of writing Monday morning it is up 6% pre-market. In an SEC filing dated today, Apple said it expects total company revenue for the fourth fiscal quarter to be near the high end of the previously provided range of $34 billion to $37 billion, and expects gross margin to be near the high end of the previously provided range of 36% to 37%.
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