Please ensure Javascript is enabled for purposes of website accessibility
Free Article Join Over 1 Million Premium Members And Get More In-Depth Stock Guidance and Research

McDonald's Aims New Health Initiative at Kids

By Tim Brugger - Sep 27, 2013 at 11:31AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Side salad, fruit, vegetable to be offered as substitute for fries in value meals. Happy Meal marketing to switch away from soda fries.

In conjunction with the Alliance for a Healthier Generation, a non-profit group comprised of the Clinton Foundation and the American Heart Association and organized to fight childhood obesity, McDonald's ( MCD 0.21% ) will begin offering side salads, vegetables, or fruit as a substitute for fries with value meals in 20 of its largest markets representing more than 85% of global sales, McDonald's announced yesterday.

In addition to offering a side salad, fruit, or vegetable as a substitute for fries in value meals, McDonald's has committed to promoting and marketing only milk, juice, and water with its Happy Meals. McDonald's also said it will use its Happy Meal packaging to "generate excitement" for fruit, vegetable, low/reduced-fat dairy, or water options for kids. (Parents will still be able to order soda with Happy Meals.) It will also direct all of its marketing activity to kids with a focus on nutrition or well-being, according to McDonald's.

The Alliance for a Healthier Generation was founded by the American Heart Association and former president Bill Clinton in 2005.

Don Thompson, president and CEO of McDonald's, commented in the company press release, "We will continue to use our size and scale around the world to help educate, empower and encourage our customers to make informed choices so they can live a balanced and healthy lifestyle."

President Clinton remarked, "If we want to curb the catastrophic economic and health implications of obesity across the world we need more companies to follow McDonald's lead and to step up to the plate and make meaningful changes."

According to the Alliance for a Healthier Generation, the move by McDonald's to offer healthier alternatives to french fries and market nutritious beverage options to kids in 20 of its largest markets will impact markets representing over 85% of its global sales.

McDonald's, which has more than 34,000 locations around the world, said the change will be in place in 30% to 50% of the areas within the next three years and 100% of the regions by 2020.

-- Material from The Associated Press was used in this report.


This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis – even one of our own – helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

McDonald's Corporation Stock Quote
McDonald's Corporation
$249.33 (0.21%) $0.53

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 12/05/2021.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Our Most Popular Articles

Premium Investing Services

Invest better with the Motley Fool. Get stock recommendations, portfolio guidance, and more from the Motley Fool's premium services.