When California's Safer Consumer Products regulations go into effect tomorrow, they will force profound change on the consumer goods industry. With the U.S. lagging behind all other developed economies in keeping toxic substances out of consumer products, it's likely that California's law -- also known as the Green Chemistry Initiative -- is only the start of a major transition. Some companies will benefit, while others may feel the sting. Watch the video below to learn more about the law's implications.

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