As the number of activists and journalists behind Russian bars increases this week, investors may be tempted to dismiss the whole incident as a matter for the hippie fringe. That would be a mistake. The activists' concerns about oil and gas companies' Arctic exploration have merit and – if we follow the thread – reveal potential capital indiscipline on the part of some oil and gas majors. Not to mention the fact that it doesn't look good for any corporate brand to be associated with such questionable judicial tactics. Watch the video below to hear more about how this all matters to investors.