Berkshire Hathaway's Geico (BRK.B -0.68%), Allstate (ALL -1.72%), and Progressive (PGR -0.85%) have been duking it out in the auto insurance industry for quite a while now. But a piece of new technology is heating up the battle and stands to make the industry more profitable for the insurers and their investors.

In the video below, Motley Fool contributor Jessica Alling discusses the new gadget and how the companies, their customers, and their investors will benefit from the technological advance.