Although Amazon (NASDAQ:AMZN) has denied reports, the rumored Amazon phone whispers keep getting louder. Jeff Bezos once commented that “Amazon didn’t want to produce a ‘me, too’ product.” If the rumors are true, Amazon is looking at 3-D technology to set this product apart. Who are the possible winners and losers if Amazon decides to enter this market?

Also, recently Amazon filed a trademark -- Firetube. The speculation is this is a set-top, content delivery box from Amazon. With the war for content delivery already being waged in living rooms across the country, is Amazon late to the party here? With Chromecast, Apple TV, and Roku already having a strong foothold, what should investors make of this new entry into the market?

In this segment from today's episode of Tech Teardown, Erin Kennedy discusses Amazon’s rumored move into the smartphone and set-top box market with Jamal Carnette and Evan Niu, CFA.

Erin Kennedy owns shares of Apple. Evan Niu, CFA, owns shares of Apple. Jamal Carnette owns shares of Apple. The Motley Fool recommends, Apple, and Google. The Motley Fool owns shares of, Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.