Shares of Gap (GPS +2.14%) dropped 6% today after the company announced that its same-store sales declined 3% in September; that's compared to a 6% increase last year. Motley Fool Million Dollar Portfolio Analyst Charly Travers thinks that the big share price decline was more due to the market's surprise at these weak results, and less about investors thinking that something is fundamentally wrong with the retailer. In fact, Charly still believes that the company can hit its full year goals, as does Gap's management. That's why he thinks that Gap investors should stay put and ride out the storm.
Gap’s Same Store Disaster
By Mark Reeth and Charly Travers – Oct 11, 2013 at 4:09PM
NYSE: GAP
Gap
Market Cap
$8.9B
Today's Change
(2.14%) $0.51
Current Price
$24.38
Price as of October 28, 2025 at 4:00 PM ET
Shares of Gap dropped 6% today on the news that September same-store sales declined 3%--does this mean investors should abandon ship?
About the Author
Mark Reeth wasn't born incredibly handsome, like so many are--he had to work hard to get to where he is today. Thankfully, through much blood, sweat, and hair products, Mark Reeth is now one incredibly good-looking Consumer Goods Editor. But Mark Reeth wasn't born a Consumer Goods Editor--he started as a writer for Fool.com, became a Blog Editor, and now loves reading all the latest Consumer Goods news. If you want to read all the latest Consumer Goods news, follow him on Twitter @ChristmasReeth.