Netflix (NFLX 4.17%) shares popped this week following news that the company might convince at least one major cable TV provider to carry its streaming app on a set-top cable box. Is this a potential game-changer for Netflix? In the video below, Fool contributor Demitrios Kalogeropoulos argues that it could be a big boost to Netflix's business for two reasons: availability and speed.
On availability, Netflix took its huge lead in streaming partly because it made an early push to get on as many devices as it could -- smart TVs, DVD players, video game consoles, and streaming boxes, to name a few. Adding cable set-top boxes to that mix would be another big win, significantly increasing Netflix's access to potential subscribers.
As for speed, the time it takes to get into a streaming account and start watching is critical to the user experience, Demitrios argues. Shaving seconds off that process, as a deal with a cable operator would do, could set the stage for significant improvements in Netflix's key customer satisfaction metrics.
