Mark Zuckerberg is, of course, the name everyone associates with Facebook (NASDAQ:FB). But Motley Fool contributor David Meier thinks it's Chief Operating Officer Sheryl Sandberg who holds the key to its future success.

In the video, David explains why. He believes that data and analytics are the key to Facebook's success, and those are areas that the chief operating officer is focused on. He believes Sandberg is doing a good job, and is bullish on investing in Facebook for the long term.

David Meier has no position in any stocks mentioned. John Reeves owns shares of Google and Facebook. The Motley Fool recommends Facebook and Google. The Motley Fool owns shares of Facebook and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.