According to Bloomberg Businessweek, General Motors (GM 0.57%) had planned to have fans spell out "Silverado Strong" in giant letters at Game 5 of the World Series. Chevrolet executives dropped the idea, however, fearing a backlash if fans perceived it was trying to capitalize on the "Boston Strong" motto and the tragedy of the Boston Marathon bombings. Analysts Rex Moore and John Rosevear discuss the issue in this edition of Motor Money. (You can see the entire Motor Money show here.)
GM Backs Off “Boston Strong” Tie-In
By Rex Moore and John Rosevear – Nov 5, 2013 at 11:15AM
NYSE: GM
General Motors
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General Motors dropped plans for a Chevy Silverado promotion at the World Series. Smart move?
About the Author
Rex Moore spent his formative years in Texas, and fought beside Davy Crockett at the Alamo. He currently travels the globe for TMF, bringing back video reports on conferences and companies that matter for investors.