It's official folks: Verizon Communications (NYSE:VZ) has joined the likes of Apple and Google, and is now offering its own branded tablet -- the Ellipsis 7.

Source: Verizon Wireless.

The branded device appears to be just the first in what Verizon hopes will be a broader line of Ellipsis devices.

In terms of technical specs, the Ellipsis 7 features a 7-inch HD display, LTE connectivity to Verizon's 4G network, and a front-facing camera. The Ellipsis 7 will run a version of Android Jelly Bean mobile operating system.

The product launch hasn't received much coverage, but still represents an interesting turn in Verizon's mobile strategy. Verizon now finds itself in the potentially precarious position of competing directly with the very companies it relies on so much to power its success, like Apple, Amazon, and Google. 

In this video, Fool contributor Andrew Tonner breaks down this move by Verizon Communications.