It's no secret that 2013 has been a forgettable year for lululemon athletica (NASDAQ:LULU). With the black luon pants recall in the spring, CEO Christine Day's resignation announcement this summer, and Founder Chip Wilson's recent off-color remarks, it seems there's been a constant parade of bad news for the yoga master this year.
Still, there are plenty of reasons to believe the stock will bounce back in 2014. Wall Street seems to be underestimating the backed-up profit growth that should come from moving past the pants debacle. The company's store base should continue to grow by about 20% to add further top-line growth, and there are two major events on the calendar that should give a significant boost to the company's brand awareness and operational efficiency. Fool contributor Jeremy Bowman has the details.