Is Ford's New Lincoln SUV a Winner?

By John Rosevear and Rex Moore – Nov 18, 2013 at 6:46PM

NYSE: F

Ford Motor Company

Market Cap

$44B

Today's Change

(-0.22%) -$0.03

Current Price

$11.14

Price as of August 11, 2025, 3:58 p.m. ET

Ford is targeting the hot compact luxury SUV segment, and will take the new MKC to China as well.

Ford (F -0.22%) unveiled a new Lincoln last week, targeting the super-hot compact luxury SUV segment. How will the MKC stack up against the competition? The Motor Money team of John Rosevear and Rex Moore break it down in this video.

About the Author

John Rosevear is a Senior Contributing Motley Fool Auto Analyst covering publicly traded companies in the auto industry and issues affecting the global economy. John is a former CNBC reporter covering electric vehicle makers and the future of the auto industry. He also spent several years at Fidelity Investments in various communications and investor education roles. He holds a B.A. in Government from Cornell University. Fun fact: John once spent an entire day sitting on the floor of Peter Lynch's office — and yes, Lynch was there at the time!

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Fool contributor John Rosevear owns shares of Ford. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends BMW and Ford. The Motley Fool owns shares of Ford. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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