In this video from Wednesday's edition of MarketFoolery, host Mark Reeth and Motley Fool analysts Matt Argersinger and Bryan White take a deep Foolish dive into retail stock earnings and what the holiday season ahead looks like for the retail sector.

J.C. Penney (NYSE:JCP) reported earnings today, with a reasonable top line but a weak bottom line. Investors are viewing this as consistent with a company reinvesting in itself for a turnaround, and CEO Mike Ullman is guiding for a strong holiday quarter for the retailer. Is this turnaround story really coming true, or is this still a lot of hype around a troubled stock? In this segment, our analysts take a look at J.C. Penney's prospects today.

Fool contributors Bryan White and Mark Reeth have no position in any stocks mentioned, and neither do Matthew Argersinger and The Motley Fool. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.