In this video from Wednesday's edition of MarketFoolery, host Mark Reeth and Motley Fool analysts Matt Argersinger and Bryan White take a deep Foolish dive into retail stock earnings and what the holiday season ahead looks like for the retail sector.

J.C. Penney (NYSE:JCP) reported earnings today, with a reasonable top line but a weak bottom line. Investors are viewing this as consistent with a company reinvesting in itself for a turnaround, and CEO Mike Ullman is guiding for a strong holiday quarter for the retailer. Is this turnaround story really coming true, or is this still a lot of hype around a troubled stock? In this segment, our analysts take a look at J.C. Penney's prospects today.