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Audi Gains Ground on BMW

Audi is determined to overtake BMW as the global luxury-car sales leader. A Motley Fool analyst checks in -- and sees Audi gaining ground.

By John Rosevear – Nov 23, 2013 at 10:02AM EST

Striking designs like this A5 coupe have helped Audi find sales growth around the world. Photo credit: Audi

German auto giant Volkswagen (VLKAY +2.23%) is set on an ambitious goal: Becoming the world's largest-selling automaker by 2018. VW's luxury brand Audi, and Audi's massive profits, are a big part of that plan -- and Audi has set its sights on overtaking the current luxury-car leader, BMW (BAMXF 1.86%).

BMW is a fierce competitor, with top-notch products and a superb brand. Can Audi close the gap? In this video, Fool contributor John Rosevear checks in on Audi's latest sales figures -- and sees some trends that should have BMW's leaders worried.

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About the Author

John Rosevear
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.
TMFMarlowe

Stocks Mentioned

Volkswagen Ag Stock Quote
Volkswagen Ag
OTC: VWAGY
$11.02
(+2.23%)+$0.24
Mercedes-Benz Group Ag Stock Quote
Mercedes-Benz Group Ag
OTC: MBGAF
$62.98
(-0.77%)-$0.49
Bayerische Motoren Werke Aktiengesellschaft Stock Quote
Bayerische Motoren Werke Aktiengesellschaft
OTC: BAMXF
$95.33
(-1.86%)-$1.80

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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