Big tech companies aren't the only ones watching CES this week; big banks like Bank of America and PNC could be embracing some of these new technologies.

In this segment of The Motley Fool's financials-focused show, Where the Money Is, banking analysts Matt Koppenheffer and David Hanson discuss the importance of user-experience, tracking foot traffic, and of course, Bitcoin.

The biggest change of all
Even before CES, the traditional bricks-and-mortar banks were on the path to go the way of the dodo bird -- into extinction, that is. This sounds crazy, but it's true. Every single one of the nation's biggest banks are dramatically reducing branch counts and overhauling the ones left behind. But despite these efforts, they're still far behind a single and comparatively tiny lender that's already leapt into the future. Since the beginning of 2012 alone, this company's shares are already up more than 250%. And they're bound to go higher. To download our free report revealing the identity of this stock, all you have to do is click here now.