Pandora (P) is making a concentrated effort at customization. The company announced that it has launched personalized station recommendations in its mobile app. Users will be offered up to six such recommendations at a time. These will be displayed in their individual station lists, and when adding or deleting a station.
Describing the technology behind the customization as "the most sophisticated music recommendations system ever created," Pandora said it improves the more a listener engages with the app. The software "learns" a listener's tastes and makes suitable recommendations.
The company added that at the moment, its audience consists of just over 76 million monthly active users. Its app is available for both Android and iOS devices.
Pandora is slated to release its next set of financial results on Feb. 5.
