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Can Hershey's Steal Nutella's Spread?

By Michael Finarelli, Mark Reeth, and Sean O'Reilly – Jan 16, 2014 at 8:38PM

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Innovation is booming at the Hershey Company. In fact, it recently announced the introduction of a new line of Chocolate spreads potentially taking aim at Ferraro's, maker of Nutella, rapid growth in the United States. Will Hershey succeed?

I wonder if Ferraro's ears are ringing? The Italian maker of the famous Nutella brand Hazelnut spread has grown at an incredible pace to become a staple in many a U.S. home only to recently learn that The Hershey Company (HSY 1.23%), the iconic American chocolatier, announced its intention to introduce a line of new chocolate spreads, including a hazelnut variety.

Well, success certainly breeds competition. And competition there will be. Hershey is no slouch in that department. Owning some 43% of the U.S. chocolate market, Hershey has the brand power to make a serious dent in Ferraro's good fortune. Could this be the case? Click into the video below to learn more.

Fool contributor Mark Reeth has no position in any stocks mentioned. Michael Finarelli has no position in any stocks mentioned. Sean O'Reilly has no position in any stocks mentioned. Sean O'Reilly has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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The Hershey Company Stock Quote
The Hershey Company
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