I wonder if Ferraro's ears are ringing? The Italian maker of the famous Nutella brand Hazelnut spread has grown at an incredible pace to become a staple in many a U.S. home only to recently learn that The Hershey Company (HSY -0.70%), the iconic American chocolatier, announced its intention to introduce a line of new chocolate spreads, including a hazelnut variety.

Well, success certainly breeds competition. And competition there will be. Hershey is no slouch in that department. Owning some 43% of the U.S. chocolate market, Hershey has the brand power to make a serious dent in Ferraro's good fortune. Could this be the case? Click into the video below to learn more.