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Can Stuart Vevers Revive Coach, Inc.?

By Steve Symington – Jan 29, 2014 at 2:30PM

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Coach has suffered from weak North American sales for the past several quarters, but its new creative director could be just what the doctor ordered.

Thanks to several quarters of weak sales in North America, shares of Coach (TPR 2.11%) are currently trading within reach of fresh 52-week lows.

Just last week the luxury goods maker said North American comparable-store sales fell 6.8%, leading to a 6% year-over-year decline in revenue to $1.42 billion.

Meanwhile, though, we'll need to wait until next week to see how Michael Kors (CPRI 3.24%) fared in the most recent quarter. Coach's fast-growing competitor already provided guidance for overall comps to increase 15% to 20%. If Michael Kors fulfills that promise, it'll only confirm to weary investors it's happily eating Coach's lunch. 

But according to the Fool's Steve Symington in the following video, there may be a light at the end of the tunnel.

Specifically, he thinks all eyes should be on Coach's new creative director, Stuart Vevers, whose first collection is set to hit store shelves in September. With this in mind -- and regardless of whether you're a fashion buff -- Steve also insists investors should keep their eyes peeled for how the fashion industry responds to Vevers' work when it debuts at the New York Fashion Show in early February.

To hear Steve's full take on what Vevers has planned and how it could affect investors, check out the video below.

Steve Symington owns shares of Coach. The Motley Fool recommends and owns shares of Coach. It also recommends Michael Kors Holdings. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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