Ford's Joe Hinrichs unveiled the all-new 2015 F-150 at a dramatic media-only event in Detroit earlier this month. The Motley Fool was there, and we got it all on video. Photo credit: Ford Motor Co.

When an automaker like Ford (F -2.42%) introduces a product like the all-new 2015 F-150 pickup to the media, it doesn't just pull a sheet off the truck and say, "Here it is, guys!"

In fact, earlier this month, Ford took over Joe Louis Arena -- home of the Detroit Red Wings -- to unveil its new pickups with an elaborate, big-budget presentation that kicked off two days of media events at the North American International Auto Show.

We (The Motley Fool's John Rosevear and Rex Moore) were there when it happened, and we can tell you that it was a very impressive event. Not so much for the theatrics of the truck's unveiling, but because Ford managed to present a complete state-of-the-company update in less than half an hour.

But that doesn't mean that the unveiling itself wasn't pretty cool. In the short video below, you can come behind the scenes with us to see just how it happened. After Ford's top brass -- Executive Chairman Bill Ford, CEO Alan Mulally, and COO Mark Fields -- gave their presentations, Ford North America chief Joe Hinrichs took the stage to roll out Ford's all-new pickup.

Hinrichs spoke a bit about the F-150's importance to Ford, and then -- well, we won't give away the surprise. Watch the video and see for yourself -- it was quite the show.

Enjoy this inside look at a major automaker's big-budget press reveal of a key product. And after you've seen it unfold, scroll down to leave a comment and share your thoughts.