When an automaker like Ford (NYSE:F) introduces a product like the all-new 2015 F-150 pickup to the media, it doesn't just pull a sheet off the truck and say, "Here it is, guys!"
In fact, earlier this month, Ford took over Joe Louis Arena -- home of the Detroit Red Wings -- to unveil its new pickups with an elaborate, big-budget presentation that kicked off two days of media events at the North American International Auto Show.
We (The Motley Fool's John Rosevear and Rex Moore) were there when it happened, and we can tell you that it was a very impressive event. Not so much for the theatrics of the truck's unveiling, but because Ford managed to present a complete state-of-the-company update in less than half an hour.
Hinrichs spoke a bit about the F-150's importance to Ford, and then -- well, we won't give away the surprise. Watch the video and see for yourself -- it was quite the show.