"With the increased cost of fuel and transportation, as well as the increased usage among Prime members, we are considering increasing the price of Prime between $20 to $40 in the U.S."
--Tom Szkutak, CFO Amazon.com.
It's been nine years since Amazon.com (NASDAQ:AMZN) rolled out its Prime offering. And through all that time, the price has remained $79 for what's arguably one of the greater values today in the U.S. With free two-day shipping, video streaming, and access to the Kindle Owner's Lending Library as the main selling points of the service, Amazon has been able to build up a membership of about 20 million paying members today. But as time goes on, things get more expensive and the costs of fuel and shipping along with usage of the service have prompted management to seriously consider a price increase to the Prime membership.
How this potential price increase may play out is anyone's guess, but below you will see the Tweet I sent out soliciting feedback from people on how they feel about it today. See below for what they had to say.