Green Mountain Coffee Roasters' (NASDAQ:GMCR) investors had a pretty good week. Shares of the company skyrocketed after it announced a 10-year, $1.25 million partnership with Coca Cola (NYSE:KO) to develop an at-home cold beverage system. This is a big shift in strategy for Coke and a huge move for Green Mountain, but where does that leave the leader in that at-home beverage market, SodaStream (NASDAQ:SODA)? For that matter, how is PepsiCo (NASDAQ:PEP) going to respond to this move by its largest rival?
In this segment of the Motley Fool's consumer goods show, Consumer Countdown, CG analyst Michael Finarelli joins host Mark Reeth to discuss what this deal means for Green Mountain and Coke, and where it leaves SodaStream and Pepsi.
Mark Reeth has no position in any stocks mentioned. Michael Finarelli has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola, Green Mountain Coffee Roasters, PepsiCo, and SodaStream. The Motley Fool owns shares of Coca-Cola, PepsiCo, and SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.