It seems like a match made in twisted heaven. Netflix (NFLX 1.08%) is teaming up with the makers of Cards Against Humanity to offer a free 25-card expansion pack of the popular card game in promoting the second season of House of Cards. The packs will be mailed out for free for residents in the U.S. and Canada.
The sophomore season of the serialized drama about power-hungry politicos makes its debut on Friday.
Cards Against Humanity began as a Kickstarter project in early 2011. It's been one of the fundraising platform's biggest winners. Within a year it was topping the list of best-sellers in the toys category on Amazon.com (AMZN 2.08%).
The simple card game involves offering up suggestive fill-in-the-blank answers, and it can get pretty decadent in a hurry. Then again, the same thing could be said about House of Cards.
The dedicated website for the promo shows how perfect a match the show and the card game can be beyond sharing the word "Cards" in their titles.
"Your pack will arrive in about a week, depending on your electoral district," the submission process offers up.
"Note: If you try to submit multiple orders, your orders will be cancelled and we'll make it look like a suicide," it concludes, playing a minor spoiler alert to anyone still trying to catch up with the first season ahead of the Valentine's Day debut of the show.
Naturally, there's a lot riding on the second season of the critically acclaimed and award-winning show. Netflix has set itself apart as the premium streaming platform of choice, with more than 44 million subscribers worldwide.
Amazon -- Netflix's closest competitor -- didn't begin offering original shows until late last year, and it's just now getting around to offering up a second slate of pilots for customers to vote on extending into full-blown seasons.
This was already going to be a big month for Netflix, hoping that the Winter Olympics doesn't cause too many subscribers to temporarily suspend their accounts. The timing of the new season -- beyond the irony that the show's adulterous themes fall on Valentine's Day -- was no coincidence. However, now it has another neat promotional angle to remind investors that the show is coming back for what should be another widely watched season.
Well played, Netflix. Well played.