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SodaStream Inks Deal With Skinnygirl

By Eric Volkman – Feb 10, 2014 at 4:39PM

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SodaStream will offer products "designed with women's taste in mind" from the lifestyle brand.

SodaStream (SODA) is pouring a new deal from its bottle. The company announced that it has signed a deal with cocktail and drink mix purveyor Skinnygirl. Under the terms of the arrangement the two companies will, in SodaStream's words, "co-develop a family of better-for-you flavors designed with women's taste in mind," for SodaStream's home beverage making system. The terms of the deal were not made public.

The Skinnygirl products will be available starting in the second half of this year, SodaStream said.

Skinnygirl is a company founded by Bethenny Frankel, a onetime cast member of The Real Housewives of New York City, a popular realty television series airing on Comcast's (CMCSA -1.16%) Bravo network.

Eric Volkman has no position in any stocks mentioned. The Motley Fool recommends and owns shares of SodaStream. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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