Consumers see Square at nearly every farmer's market, but now they are likely to see company behind the white check-out attachment at their local Whole Foods (NASDAQ:WFM). As Square partners with more national retailers, what does this mean for eBay's PayPal unit and Amazon's plans to enter the payments space.

In this segment of The Motley Fool's financials-focused show, Where the Money Is, banking analysts Matt Koppenheffer and David Hanson discuss the partnership, why it's good news for Visa (NYSE:V) and MasterCard (NYSE:MA), and what they think will happen in the long-term.